When it comes to starting a business it's certainly a challenge. Getting your feet off the ground and establishing your brand is no easy task, but it's not impossible either. In order to get some attention in the business world you need to think out of the box and find a way to set your business
Marketing to Women vs Men
Hunter-Gatherer Society There are some theories about the hunter-gatherer society and how it affects the way men and women shop. Men hunted, and women gathered. Men had to find their prey and spear it right away or lose it. Women would forage for the just the right berries, and just the
Marketing to Men vs Women
When making purchase decisions, men tend to think logically. They determine that there is a problem, search for information, evaluate the alternatives, then make their purchase. Most men are motivated to buy anything based on a perceived need. Once they recognize the need or identify a problem that
The Truth about Marketing to Women
Use Case Studies Women often like reading or watching true case studies of others using the product or service that they're interested in purchasing. Hearing or reading the stories about others will make them feel more trusting in order to make that final decision to buy a product. If you want a
4 Top Marketing Tips for Startups
Are you starting a new business or a new part of your business? Here are four top marketing tips for startups. All marketing should be done with the idea that you want to build brand awareness, while earning attention and making connections for the future. In this way, when you actually advertise or